Gulf & Fraser

Igniting potential with branding.

When rebranding G&F Financial Group (as they were known), two things quickly became apparent. One, it was a credit union that was incredibly progressive in its actions and products. And two, everyone genuinely cared about making a positive contribution to the community.

Working with the fabulous team at MIU Design (MIUDesign.ca), and with the clear strategic platform of “Ignite Potential” from CRUX, we set about updating their brand to reflect their values, actions, and growth plans, starting with their name change to Gulf & Fraser, new tagline “Power your possible”, and full brand guidelines and applications.