Lululemon Retail

Feel-good Fashion Results.

During my time at lululemon I oversaw many retail moments, the biggest being Holiday. Comprising roughly half of the company’s annual sales, these campaigns simply had to hit the right balance of emotion and sales.

One of the major spaces I innovated messaging was the website. Looking at how customers wanted to navigate the site, and to meet the 6-minute search-to-cart ideal timeline, I streamlined our site copy considerably. Over the course of these campaigns, we also made significant advancements in email segmentation and paid media, as well as social and in-store. The result: we exceeded sales targets significantly year on year.