Breast Cancer Canada

Making beautiful progress.

Breast Cancer Canada (formerly The Breast Cancer Society of Canada) is a national non-profit charity that’s dedicated to saving lives through breast cancer research.

They approached the incredible team at One Twenty Three West (123W.ca) with a challenge to highlight their core focus on research and to stand out in a sea of pastel pink, the ubiquitous colour for almost every breast cancer organization around the world.

It was an absolute joy to work with designer Teresa Tam (teresa.ym.tam@gmail.com), to develop the creative strategy “Progress is beautiful”, as well as brand guidelines and launch assets.